Design values

We believe in . . .

Putting the user first.

Before we put pencil to paper, we make sure we have a clear picture of who will be using our products. Building products to be used by every Canadian means that we have a mosaic of personas to carefully consider and each one is as important to us as the next.

We believe in . . .

Designing for every Canadian.

Our user base is as rich and diverse as Canada itself. From newcomers to families who have called this country home for generations, our aim is to build products that can be used by Canadians of all stripes and abilities.

We believe in . . .

Collaborating to get the best results.

Our team is anything but one-dimensional. We see the most value when each of our disciplines has a seat at the table. From spot-on copy to clean code, the more perspectives we include, the better the outcome.

We believe in . . .

Listening to the voice of the user.

We don't believe that if you build it they will come . . . unless they tell us they will! Research plays a crucial role in grounding our products in user value. We believe in designing with our ears and eyes wide open.

Design values

    We believe in . . .

    Putting the user first.

    Before we put pencil to paper, we make sure we have a clear picture of who will be using our products. Building products to be used by every Canadian means that we have a mosaic of personas to carefully consider and each one is as important to us as the next.

    We believe in . . .

    Designing for every Canadian.

    Our user base is as rich and diverse as Canada itself. From newcomers to families who have called this country home for generations, our aim is to build products that can be used by Canadians of all stripes and abilities.

    We believe in . . .

    Collaborating to get the best results.

    Our team is anything but one-dimensional. We see the most value when each of our disciplines has a seat at the table. From spot-on copy to clean code, the more perspectives we include, the better the outcome.

    We believe in . . .

    Listening to the voice of the user.

    We don't believe that if you build it they will come . . . unless they tell us they will! Research plays a crucial role in grounding our products in user value. We believe in designing with our ears and eyes wide open.
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      Principles

      Learn about our design approach and what tools, frameworks, and structural standards we use to create consistent, thoughtful design solutions.

      Read about our principles  
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      Style

      Find out how to create purposeful, clean user interfaces that support content and promote brand consistency through use of colour, typography, iconography and illustrations.

      Design with style  
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      Components

      Explore the library of flexible and scalable components we use as the building blocks of our digital products.

      Use our building blocks  
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      Pages

      See how our components come together to form dynamic and functional pages that showcase our products or promote marketing campaigns.

      Build better pages  
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      UX writing

      Familiarize yourself with how we write to embody our brand, and create content that’s easy to find and digest.

      Write meaningful copy  
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      UX research

      Explore which methodologies we use to extract meaningful insights, how we understand who our audience is and how we set ourselves up for success.

      Conduct a study  
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      Accessibility

      Building products that can be used by every Canadian is important to us. See what tools and platforms we use to design inclusive experiences.

      Make products accessible  
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      Resources

      Find downloadable resources like our Design Kit and Canada Post logo.

      Access our resources  

    Feedback

    Care to share? Our Design System is always evolving! If you have any recommendations or comments about Mercury or our Design Kit, please send us an email.